How to Win Campaigns: Communications for Change

It can be instructive to view your work through a different lens. This book is about setting up and managing campaigns, and most of the examples deal with environmental problems, so the topic is very relevant to sustainability professionals. While you may not be working for an NGO that is planning a major campaign, the lessons in this book are still quite useful.

Ethical Markets: Growing the Green Economy

This is a who’s who of people making progress in the sustainability field. While the chapters are organized around areas and the stories were often encouraging, it was hard to read cover to cover. Maybe it’s the irony of working in such a doomsday world field that good news is hard to take.