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With Bob Willard, leading expert on quantifying and selling the business value of corporate sustainability strategies.

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WEBINAR RECORDING: The Future-Fit Business Benchmark

How would we recognize a sustainable future-fit company if we saw one?  When companies work on improving their environmental and social performance, how much is enough?  These question is more relevant to stakeholders today than it was five years ago.


Recorded live on Thursday, January 21, 2016 at 11:00 am PT / 2:00 pm ET

Accountability for supply chain conditions, resource scarcities, ecosystem destruction, climate destabilization, and new levels of transparency forced by social media are introducing new risks and opportunities into the game of business.  Would a truly sustainable enterprise be better positioned to thrive on a more climate-disrupted, resource-constrained, water-constrained, and socially-unstable planet?  Yes.

Bob highlights how a new, free, open-source benchmark for a company’s required environmental and social performance can be a breakthrough resource for companies, investors, consultants, and standards organizations.  He will outline the science-based environmental and social goals in the Future-Fit Business Benchmark; why it is needed now; how it relates to other sustainability reporting and ranking frameworks like GRI and the UN SDGs; the target audiences for its use; the business benefits of achieving its goals; and the Future-Fit Foundation’s strategy for deploying the benchmark in the business community so that companies can clearly see the goal line for their journey toward greater bottom-line profitability and resilience―that is, when they will be fit for the future.


Bob Willard is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given over a thousand presentations to corporate, government, university, and NGO audiences.  His four books, two DVDs, business case simulator Dashboard and Worksheets, and extensive Master Slide Set provide capacity-building resources for sustainability champions. His most recent project is the Future-Fit Business Benchmark.

Bob previously worked 34 years with IBM Canada, “retiring” in 2000.  He served on the board of The Natural Step Canada for12 years, is currently on the board of Forum for the Future U.S., and is on the B Lab Standards Advisory Council.  Bob was inducted into the International Society of Sustainability Professionals’ Hall of Fame in 2011, received a Clean50 award in 2015, and was named a “Best for the World Overall” B Corp for three consecutive years.  He has a PhD in sustainability from the University of Toronto.


January 21, 2016 11:00 AM
Webinar Recording $ 25.00
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