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With Bart Elmore, author of Citizen Coke

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WEBINAR RECORDING: Is It the Real Thing? What History Can Tell Us About the Sustainability of the Coca-Cola Company And Why That Matters to Your Business

Today, only about 28 percent of PET plastic bottles make it to recycling centers in the United States. Considering this reality, it seems the circular recycling symbol we see on our recycling bins is more illusion than reality.  History offers answers to fixing the packaging waste problem here in the United States and around the world.


Recorded live on Thursday, December 10, 2015 at 11:00 am PT / 2:00 pm ET

In this webinar, environmental historian Bart Elmore will talk about his new book Citizen Coke: The Making of Coca-Cola Capitalism (W. W. Norton, 2015)which offers the first global environmental history of the world's biggest soft drink firm. He'll discuss the long history of Coke's packaging technology and explain how and why the company (and the beverage industry as a whole) abandoned the returnable container in the United States. He'll explain that this was not an inevitable outcome and discuss how other countries took different paths that have yielded better results in terms of reducing packaging waste.

Join us as Professor Elmore looks to the past to consider how companies might reimagine returning to returnable delivery systems that are good for business and for the environment.

Who should attend:

  • Sustainability professionals working in the beverage and food industries
  • Sustainability professionals looking to apply lessons from the history of one of the world's largest and most iconic corporations
  • Sustainability professionals looking for a novel perspective on the history - and future - of corporate sustainability

Why you should attend:

Sustainability departments within almost all beverage and food firms rarely seek the counsel of historians, who can offer unique perspectives on the future sustainability of businesses today.  How can we know how to make ecologically sound business decisions in the future if we don’t know the full history of what firms have done in the past? That’s one of the essential questions we’ll tackle in this webinar.


Bart Elmore was born and raised in Atlanta, Georgia, the heartland of Coke country.  Bart's interest in environmental history grew out of experiences wandering through the American South. Much of Bart's free time is spent in the wildlands and rivers of North Georgia--places such as the Cohutta Wilderness and the Chattooga River. Bart's love of the outdoors continued into graduate school, where he was fortunate to meet the great environmental historian, Ed Russell, who introduced Bart to the historical field he now calls home. After six wonderful graduate school years in Charlottesville, Virginia, Bart left the foothills of the Blue Ridge Mountains for sunny California, where he finished much of Citizen Coke, his first book. From there Bart headed back to the Deep South, where he is now an assistant professor of environmental history at the University of Alabama.


December 10, 2015 11:00 AM
Webinar Recording $ 25.00
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