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With Al Iannuzzi, Ph.D., Senior Director in the Environment, Health, Safety & Sustainability department at Johnson & Johnson.

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WEBINAR RECORDING: What Al Iannuzzi has to say about making and marketing greener products.

Recorded live on Thursday November 20, 2014 at 2:00 pm PST / 5:00 pm EST.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors.

The Case for Greener Products

Join Al Iannuzzi as he makes a compelling business case for why companies must provide greener, more sustainable products. He will share best practices for the design and marketing of greener products from his book, Greener Products: The Making and Marketing of Sustainable Brands.  Learn how ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—create a demand on manufacturers to bring more sustainable brands to market.

Register and learn more:

  1. The Case for Greener Products
  2. How Are Greener Products Made?
  3. Three Keys to Successful Green Marketing Campaigns
  4. The Best Days of Green Marketing Are Still Ahead


Al Iannuzzi, Ph.D. is a Senior Director in the Environment, Health, Safety & Sustainability department at Johnson & Johnson where he leads the Global Product Stewardship and Green Marketing programs.  He has over 30 years experience in the EHS field and leads Johnson & Johnson’s EARTHWARDS® greener product design process, the Healthy Future 2015 product stewardship sustainability goals, green marketing, and emerging issues.  Prior to J&J, Al worked as an environmental consultant and for the NJ Department of Environmental Protection.  Al received his Ph.D. degree in Environmental Policy from the Union Institute & University in Cincinnati where he researched EHS self-regulation programs.  He is the author of the books, Greener Products: the Making & Marketing of Sustainable Brands (CRC Press 2011) and “Industry Self-Regulation and Voluntary Environmental Compliance” (CRC Press, 2002) and has written numerous articles on product stewardship and environmental compliance.


November 20, 2014 2:00 PM
Webinar Recording $ 25.00
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