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With Roian Atwood, Director of Sustainability for Wrangler, Lee jeans, and several other brands.

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WEBINAR: How to be an Effective Sustainability Professional - A Conversation with Wrangler's Director of Sustainability

Recorded live on Tuesday, October 24th, 2017

Early this year, Wrangler launched a farmer engagement platform focused on soil health practices for cotton growers, the number one material input for their denim product. With nine partner organizations, Wrangler’s healthy soils platform seeks to advocate for farming techniques that utilize new technology adoption, the use of cover crops, complex rotation, and no tillage practices. The net result is increased resiliency to drought, reduced pest pressure and increased carbon sequestration in soils.

Join us as we talk to Roian Atwood, Wrangler's Director of Sustainability, about what made this initiative successful and the tips, tricks, and techniques Roian has developed for being an effective sustainability professional.  The conversation will be moderated by Sarah Elaine Lewis, Senior Director of Innovation with The Sustainability Consortium, and will include an audience Q&A.

Topics include:

  • The many roles of a Sustainability Professional
  • Effective and ineffective partnerships
  • Stakeholder and employee engagement
  • Brand DNA
  • Looking to the future


  • Introductions and Wrangler's Healthy Soils Initiative (15 min)
  • Conversation with Roian Atwood (30 min)
  • Questions and comments from the audience (15 min)


Roian Atwood is the Director of Sustainability for Wrangler, Lee jeans, and several other brands. Atwood leads brand sustainability strategy, engages suppliers globally to drive greater social and environmental performance, and works cross functionally with product development and marketing to create more sustainable products and share brand relevant stories.

With fifteen years’ experience in footwear & apparel sustainability, his diverse project management experience includes implementing renewables and energy efficiency measures to project managing materials innovation pilots and leading teams into an action-oriented, results driven approach to corporate sustainability.

Atwood’s undergraduate work was in Complex Systems with Naropa University, and he holds a Master’s of Environmental Management from the Nicholas School of the Environment at Duke University.


Dr. Sarah E. Lewis is passionate about identifying and working through challenges at the interface of humans and the environment.  A leader in the field of sustainability, Sarah is on the Board of Directors of the International Society of Sustainability Professionals, an author on topics related to ecological integrity and improving supply chain sustainability, and she is Senior Director of Innovation with The Sustainability Consortium (TSC).  Her work with TSC focuses on organizational strategy, program development, facilitation, business recruitment, and project implementation.

Sarah holds a Ph.D. in Environmental Dynamics, a Master of Arts in French, and a Bachelor of Science in Biology and French Secondary Education. An award-winning educator, Sarah is an Adjunct Professor, having taught Environmental Sociology and serving on graduate student committees.  She is an active and recognized leader in her community.  She currently serves as a board member of the Walton Arts Center, is a former board member of the Illinois River Watershed Partnership, and served a 4-year term as an elected official on the Fayetteville, Arkansas City Council. Finally, she is the mom of a beautiful little boy who inspires her every day.

October 24, 2017 12:00 PM
Webinar Recording $ 25.00
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