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Based on his book, The Battle To Do Good: Inside McDonald’s Sustainability Journey, Bob Langert, who led McDonald’s efforts for 25 years, will discuss McDonald’s fascinating and turbulent journey to try to be a responsible company over the three decades, often facing battles with the likes of PETA and Greenpeace, and facing controversial issues such as obesity, deforestation and animal treatment. He will provide an unfiltered and unsullied inside view of McDonald’s failures and successes. Most importantly, he will share example and stories about the 8 attributes of leadership that he found in common with those that forged meaningful change.

WEBINAR: The 8 Attributes of Successful Sustainability Leaders

Tuesday, February 12, 2019 at 10:00 am PT / 1:00 pm ET.  All registrants will receive a recording of the live webinar.

In this session, Langert will discuss the 8 attributes of successful sustainability leaders, inspired by the leaders of change profiled in his book: The Battle To Do Good: Inside McDonald’s Sustainability Journey.  He will share stories and examples of how courageous leaders within the company, their supplier network, and NGO influenced forged change, despite the many obstacles, and barriers. For example, how did the head of McDonald’s global supply chain rally stakeholders to support sustainable beef goals? How did the whirling dervish, autistic animal scientist Dr. Temple Grandin, given the keys to McDonald’s supply chain, forge dramatic animal welfare advances? With McDonald’s prodding, how did a highly polluting hog company change their ways?

Participants in the webinar will learn from Langert’s and McDonald’s experience what works and doesn’t work to lead change, including how to:

  • Better evaluate and work with critical stakeholders
  • Create effective partnerships that bring value to the company and society
  • Gain practical insights on how to influence internal leaders, the most critical of all attributes for success

Don't miss these real life examples of leadership and absorb “Hard Knock Nuggets” that will help the participant learn how to be more effective sooner.


Bob Langert led McDonald’s Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently, he is a columnist and editor-at-large for the GreenBiz Group and Senior Sustainability Advisor, The Context Network, the premier global and agribusiness consulting firm in advancing agriculture.  His first book, The Battle To Do Good: Inside McDonald’s Sustainability Journey, will be published Jan. 19, 2019.

Langert help lead changes spanning sustainable fish, coffee, palm oil, beef, packaging,  extensive animal welfare progress, protecting the Amazon rainforest, and nutrition. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere.


ISSP credential holders will earn 0.5 CEUs for attending this webinar.

ISSP Webinars are free for members and $25 for non-members.  After the webinar, non-members will receive a discount code worth $25 off a new ISSP membership.

The webinar time listed above is Pacific Time-US. Check your time zone here. Can't attend at this time? Register anyway and you will receive a link to the recording.

February 12, 2019 10:00 AM   through   11:00 AM PT
Admission $ 25.00
Webinar Event
Webinar Key 2054517036608414722

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