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Communication is fundamental in all our lives and it begins with a story.  In this course, participants will develop a deeper connection to the role and function of story and how this plays out in our communication of what sustainability means to each one of us, as individuals and as sustainability professionals.  This course will offer sustainability professionals the opportunity to tell a first-person digital story of sustainability.  By way of this online course, participants will learn to craft a personal story of sustainability through still images, video, personal voice over and music.  As with traditional storytelling, most digital stories will focus on a specific topic and contain a particular point of view on sustainability or corporate social responsibility.  Participants will be asked to use Social Media tools for iPhone, iPad or Android, including the downloading and use of photography and video editing applications.  Overall, participants will walk away with new ways to tell their sustainability story and better understand how storytelling is the conduit for social inno­vation and change.

Live Webinars scheduled Tuesdays, March 8, 15, 22, and 29, 2016 from 12:00pm PT to 1:00pm PT.

4-week Course price: $450 USD 
-- Special Discounts --
ISSP Members save $75 anytime
Early Bird Discount - $50 off - ends March 1, 2016

Through a series of live and interactive webinars, exercises, and a final digital story assignment, participants in this workshop will work towards the following learning objectives:

  • Creating a first-person digital story that can be shared via Social Media
  • Develop an understanding of best practices in digital and visual storytelling
  • Develop basic skills for telling digital stories
  • Learn key aspects to successful storytelling for sustainability
  • Understand how to authentically communicate stories that matter

The course is delivered both live online and via a weekly webinar, and through a 24/7 online 'classroom' experience. Successful completion of this course can be applied towards an elective credit towards the ISSP Sustainability Professionals Certificate.


Dr. Jeff Leinaweaver is a storyteller, sustainability strategist, writer and educator who blends the power of storytelling and the practice of narrative leadership into the fields of corporate social responsibility, organizational development, sustainability reporting and permaculture design.  Jeff has published widely, including in academic journals, The Associated Press, the Guardian’s Sustainability Business Column and others.  Jeff is managing partner at Global Zen Sustainability and a leading GRI-certified trainer consultant for ISOS CSR and associate for The Natural Step US.   Jeff is also a graduate faculty member in sustainability and MBA program at the Bainbridge Graduate Institute at Pinchot, the University of Washington, Antioch University and Capella. He has been a communication fellow at the CMM Institute for Personal and Social Evolution and Fielding Graduate University’s Institute for Social Innovation.  As a performing storyteller, Jeff has been a featured teller at the National Storytelling Network Conference, the Northwest Folklife Festival and throughout the United States, and Canada.  His latest storytelling album, Wild Minds In Uncertain Times, is available on iTunes and

Jeff’s latest book, Storytelling for Sustainability: Deepening the Case for Change is available on and DO Sustainability Publishers

For more about Jeff, please see:


Times listed below are Pacific Daylight Time (Seattle)

March 8, 2016 12:00 PM   through   March 29, 2016 1:00 PM
ISSP Webinar Platform and the Learning Center
United States
Workshop Rate USD $ 450.00
Webinar Event
Webinar Key

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