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WEBINAR RECORDING: Sustainable Agriculture: A Focused Approach Versus The Kitchen Sink Approach

Recorded live on Thursday February 5, 2015 at  11:00 am PST / 2:00 pm EST.

Sustainable agriculture is one of the hottest subjects in the sustainability profession today, yet it is still very much a pioneer field. It is clear that agriculture is both necessary to feed the world and one of the most significant ways humans impact the environment and society. How do we develop programs to interact with farmers in a sustainability conversation and track progress towards common goals? How to we make agricultural suppliers our partners in the journey without burdening them and us along the way?
Agriculture sustainability programs commonly make these mistakes:

  1. Taking the ‘kitchen sink’ approach – throwing every best practice at farmers to see what sticks.
  2. Making assumptions not based in data – elevating practices such as organic agriculture or small-scale agriculture which may or may not achieve our stated goals.

Register and learn about:

Listen and learn what processes are already in place, do a materiality assessment to identify hot spots and opportunities, approach farmers with a limited set of metrics and practices to focus on what’s needed and practical for success.

Dan will give examples from his past and present, as well as discuss current national and international programs currently important for sustainability professionals working in agriculture. Examples include The Sustainability Consortium, the Walmart Sustainability Index, Field to Market, and the Stewardship Index for Specialty Crops.

Who should attend?

Food company professionals and anyone with an interest in the sustainability of food and agriculture.

PRESENTER:

Dr. Dan Sonke, Manager, Agriculture Sustainability Program, Campbell Soup Company. Dan grew up working on his family's almond farm near Ripon, California. An expert on environmental issues in agriculture, Dan has previously served as Assistant Integrated Pest Management Coordinator for the University of Florida, Director of Science for Protected Harvest, and Senior Scientist for SureHarvest, Inc. His Doctorate in Plant Medicine (D.P.M.) is a cutting edge professional degree in crop health management from the University of Florida. He has developed sustainable agriculture programs for fruits, vegetables, mushrooms, and nuts, including the California Almond Sustainability Program. In a reverse twist on the soup-to-nuts approach, he was hired in 2011 by Campbell Soup Company as Manager of Agriculture Sustainability Program to develop the company’s approach to sustainability in agriculture. In this role, he works with vegetable farmers to track sustainability progress and serves as a resource for the company on agricultural issues.

 

February 5, 2015 11:00 AM   through   12:00 PM PT
Webinar Recording $ 25.00

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