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WEBINAR RECORDING: What Al Iannuzzi has to say about making and marketing greener products.
Recorded live on Thursday November 20, 2014 at 2:00 pm PST / 5:00 pm EST.
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors.
The Case for Greener Products
Join Al Iannuzzi as he makes a compelling business case for why companies must provide greener, more sustainable products. He will share best practices for the design and marketing of greener products from his book, Greener Products: The Making and Marketing of Sustainable Brands. Learn how ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—create a demand on manufacturers to bring more sustainable brands to market.
Register and learn more:
- The Case for Greener Products
- How Are Greener Products Made?
- Three Keys to Successful Green Marketing Campaigns
- The Best Days of Green Marketing Are Still Ahead
Al Iannuzzi, Ph.D. is a Senior Director in the Environment, Health, Safety & Sustainability department at Johnson & Johnson where he leads the Global Product Stewardship and Green Marketing programs. He has over 30 years experience in the EHS field and leads Johnson & Johnson’s EARTHWARDS® greener product design process, the Healthy Future 2015 product stewardship sustainability goals, green marketing, and emerging issues. Prior to J&J, Al worked as an environmental consultant and for the NJ Department of Environmental Protection. Al received his Ph.D. degree in Environmental Policy from the Union Institute & University in Cincinnati where he researched EHS self-regulation programs. He is the author of the books, Greener Products: the Making & Marketing of Sustainable Brands (CRC Press 2011) and “Industry Self-Regulation and Voluntary Environmental Compliance” (CRC Press, 2002) and has written numerous articles on product stewardship and environmental compliance.
|Webinar Recording||$ 25.00|