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WEBINAR RECORDING: Branding Redefined: How Sustainability is Changing the Way We Do Business
James will report on the characteristics that define the leaders, challengers, promoters and laggards in this area. He'll also discuss the important nuances and trends related to the multifaceted "ESG" (environmental issues, social issues and governance practices) of business sustainability.
Join us to learn:
- How can sustainability transform a brand's image and boost business?
- What if companies are not actively pursuing sustainability practices?
Recorded live on Thursday September 19, 2013 at 11:00 AM PDT
James will point out the consequences of inaction. Finally, it's clear that this research is opening new doors and broadening our definition of sustainability. James will explain more about how this research effort came about and the impetus behind making this report an annual publication. Now in its second year, Brandlogic's Sustainability Leadership Report is championing a new research effort, looking at top global brands and examining how those businesses are faring in terms of real versus perceived sustainability. This project, which involves input from investment professionals, purchasing managers and graduating university students, looks at corporate performance from an environmental, social and governance angle. The results of this year's report are uniquely tabulated in a Sustainability IQ matrix, which is quickly becoming a meaningful framework for organizations as they strive to achieve sustainability leadership.
James Cerruti is Senior Partner of Strategy and Research – Brandlogic. James' expertise lies in explaining how sustainability is integral to business strategy, brand and customer value propositions. He is the author behind the Sustainability Leadership Report, which serves as a useful framework for understanding real and perceived corporate sustainability performance. His inspiring ideas are supported by meaningful qualitative and comparative data that analyze the world's top global brands. To download the latest Sustainability Leadership Report, visit: http://www.sustainabilityleadershipreport.com/.
Join us for this valuable discussion on how any company's ultimate brand power and success is correlated to how it can communicate its sustainability efforts. James will speak to the characteristics that define the leaders, challengers, promoters and laggards in this area. He will also discuss the important nuances and trends related to the multifaceted "ESG" (environmental issues, social issues and governance practices) of business sustainability.
|Webinar Recording||$ 25.00|