Greener Products: The Making and Marketing of Sustainable Brands

This book is an excellent resource for both new and experienced product/marketing professionals written by an experienced professional with deep roots obtained from field earned knowledge. I have heard Al speak twice about Johnson & Johnson Earthwards® program which is just one of the many insightful mini-case studies covered in this 2nd edition and he and his colleagues are making sustainability business as usual.

The Storytelling Animal: How Stories Make Us Human

Humans are storytelling creatures, spending our lives both waking and dreaming in what the author refers to as Neverland. His premise is summed up in one paragraph: "Humans are creatures of Neverland? Neverland is our evolutionary niche, our special habitat. We are attracted to Neverland because, on the whole, it is good for us. It nourishes our imaginations; it reinforces moral behavior; it gives us safe worlds to practice inside. A story is the glue of social life-defining groups and holding them together. We live in Neverland because we cannot not live in Neverland.

Our Common Wealth: The Hidden Economy that Makes Everything Work.

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Our Common Wealth is an absolute joy to read. Jonathan Rowe insightfully articulates feelings held deep within many of us that an essential part of our human experience is being co-opted and stolen. Rowe discusses why such feelings exist as well as actions that can regain these pieces of our humanity.

Changing Business from the Inside Out, a Treehugger's Guide to Working in Corporations.

To the acclaim of many, Timothy Mohin delivers what he promises, a "manual on how to steer the corporate supertanker toward doing good for people and our planet." If you have achieved a corporate social responsibility title, or are strategizing to gain that sustainability position, and want to make a difference, Mohin will mentor you through the steps he honed working for Advanced Micro Devices, EORM, Apple, and Intel.

ISO 26000: The Business Guide to the New Standard on Social Responsibility

I approached this book with great trepidation. Any book seeking to provide a complete and balanced overview of the new standard on social responsibility ("SR"), given its broad scope of seven core topics and its genesis in a fractious multi-stakeholder process, faces a daunting task. And the authors, Moratis and Cochius, while apparently seasoned CSR consultants, were not players in the international-level ISO/SR process.

Soyka, Peter A. 2012. Creating a Sustainable Organization: Approaches for Enhancing Corporate Value through Sustainability.

Peter Soyka’s book, Creating a Sustainable Organization, is a very thoughtful and well-researched book designed to help businesses and their management teams respond to the challenges and opportunities posed by today’s emerging environmental issues.

Eco Mind: Changing the way we think to create the world we want

The books I enjoy the most are those that make me question my beliefs and mental models and help me look at the world in a different way.  Frances Moore Lappe’s book, Eco-Mind, does just that. Her thesis is that the emotional power of our own ideas can either trap or free us.

Soul of Money

This is a book about the excessive impact money has on our lives and how we can realign how we use it in-tune with our values. She tells some interesting stories. I was especially moved by the stories from the Women’s Conference, including that of an Indian woman who came to tell her story of being burned by her family (an all too common practice associated with the dowry) before she died so that her life could have meaning.

Street Smart Sustainability

Thanks to my membership in the International Society of Sustainability Professionals (ISSP), I learned about Street Smart Sustainability by David Mager and Joe Sibilia.

Active Hope

This is an antidote to the despair many of us in the sustainability profession feel about the state of the world. The authors provide concepts and tools for us to find satisfaction in our efforts besides the challenges. It includes stories and also exercises and in this way is similar to doing one of Joanna’s workshops, although doing it alone will not be as impactful.

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