This is an amplification of one chapter or step in Kotter’s earlier works: how to increase a sense of true urgency (not frenetic busy-ness) in an organization. It’s a quick read with some good stories and blunt advice (including how to get rid of what he calls a NoNo, someone who undermines urgency, including firing them.)
Here’s an outline of his main points
• Bring the outside in (data, people, videos, etc.
• Behave with urgency every day (purge and delegate, move with speed, speak with passion, match words and deeds, let them all see it)