ISSP's monthly webinars connect you with the people, tools, methods, and competencies you need in your sustainability career. Check out our upcoming webinars below and also browse our extensive Webinar Catalog of recordings of prior webinars. Members can view all prior webinars for free. And see below if you have an idea for a webinar or would like to present one yourself.
|Jan 23, 2019||
WEBINAR: Decoding the Mainstream Customer - How Sustainable Companies Can Increase Marketshare
||If you only look at the raw data, driving increased sales of sustainable products should be as simple as incorporating environmental or social messages into your branding and marketing campaigns. After all, more than 71 percent of consumers “think green” when making a buying decision, and nearly three out of four Millennials are willing to pay more for sustainable brands. But...|
|Feb 12, 2019||
WEBINAR: The 8 Attributes of Successful Sustainability Leaders
||Based on his book, The Battle To Do Good: Inside McDonald’s Sustainability Journey, Bob Langert, who led McDonald’s efforts for 25 years, will discuss McDonald’s fascinating and turbulent journey to try to be a responsible company over the three decades, often facing battles with the likes of PETA and Greenpeace, and facing controversial issues such as obesity, deforestation...|