Rhonda Maxwell - SEA Case Study

About Rhonda:  Rhonda Maxwell is a Global Sustainability Consultant specializing in Market Strategy & Stakeholder Engagement, where she drives the alignment of corporate sustainability initiatives with business objectives and stakeholder expectations. With extensive expertise in communication, project management, and compliance, Rhonda connects sustainability performance with brand reputation and customer engagement. A dedicated sustainability professional, Rhonda holds the SEA credential from ISSP and continues to advance sustainability practices through strategic stakeholder collaboration and business intelligence.



What brought you to this moment in your career where the Sustainability Excellence

Associate (SEA) made sense for you?

Since childhood, I’ve been interested in making personal choices that help mitigate negative impacts on people and our planet. As someone who was actively involved at summer camp over the years as a camper, leader-in-training, junior counselor, counselor and eventual camp ad-hoc board member, I have, over the years, been intimately connected to the importance and beauty of the natural world and believe that protecting and engaging with our planet is paramount to our sense of collective wellbeing. However, that said, the field of Sustainability as a profession is newer to me. Up until 3 years ago, my educational and professional background had been primarily related to areas of communication, project management and compliance, which lends well to my function within our corporate sustainability department. However, with Sustainability being such a broad and deep body of knowledge, it’s important that I grow my knowledge base in this area. While I’ve certainly learned a lot “on the job”, the steps I needed to take in order to earn the Sustainability Excellence Associate (SEA) credential offered me the structure and content to learn from a more academic perspective about the foundational concepts and strategies associated with corporate sustainability. It also provides credibility to my internal and external corporate stakeholders, validating my enhanced skillset with the

attainment of the SEA credential.


How are you putting the knowledge, skills, and ability demonstrated in the SEA to work

in your career (or work) today?

I demonstrate the competency needed to lead sustainability initiatives at my organization by communicating with key stakeholders to convey knowledge of internal and external Sustainability topics with the goal of improving customer engagement and existing services and processes. To this end, I am responsible for helping to build our brand reputation globally, while supporting compliance and sustainability performance. With enhanced subject matter knowledge, I am better at conducting research, gathering and analyzing data, and sharing insights and business intelligence to inform and engage internal and external stakeholders in advancing the company’s sustainability practice and position. These stakeholders can include customers, sales, supply management and vendors, product development, operations and communications, among others.


For those starting out in the sustainability field, what advice do you have for them?

As with all deep bodies of knowledge, some level of Imposter Syndrome - especially when starting out - can be typical. And with the field of Sustainability covering so many interconnected subtopic areas, the sheer scope of subject matter content can feel overwhelming. My best advice when it comes to this type of  fear and overwhelm, is to just keep leaning into learning opportunities and applying that knowledge to the best of your ability, recognizing that you don’t need to be a subject matter expert right from the starting line. Consistently learning small bits of information over time will lead to evolving subject matter expertise much more so than trying to digest too much information at once. Also, I’ve found that when I am clear with stakeholders on what I know as well as what I don’t know, I can level set expectations and mitigate Imposter Syndrome.

You’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text will automatically wrap around it. You can display events team members new products and more easily and creatively. To start add an image from the Image Picker and edit it as you would edit any image in the system. For example you can link the image to existing pages in your site a website URL a popup or an anchor. After you’ve chosen the image add your text. You can add text that describes the image you’ve selected or simply use the image for decorative purposes. \nYou’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text will automatically wrap around it. You can display events team members new products more easily and creatively. To start add an image from the Image Picker and edit it as you would edit any image in the system. For example you can link the image to existing pages in your site a website URL a popup or an anchor. After you’ve chosen the image add your text. You can add text that describes the image you’ve selected or simply use the image for decorative purposes.

Read perspectives from the ISSP blog

February 20, 2026
February 20, 2026 As someone who works closely with sustainability practitioners and leaders, I constantly hear the same themes: “How do I get leadership to say yes?” “How do small businesses realistically do this?” “How do we scale change without burning out?” That’s exactly why I’m so excited about our upcoming webinar and working sessions. These aren’t theoretical discussions. They’re practical, interactive, and designed for those of us doing the hard work of driving sustainability forward — often without formal authority, large budgets, or perfect systems. Here’s what’s coming up and why I believe these sessions matter right now! Webinar: The advantages and challenges for small businesses in sustainability March 5, 12:00pm EST REGISTER HERE We often center sustainability discussions on large corporations. ESG frameworks. Reporting mandates. Multi-billion-dollar net-zero commitments but small businesses make up the majority of our economy. In our upcoming webinar, The Advantages and Challenges for Small Businesses in Sustainability , Colleen Spear brings clarity and practicality to this often overlooked audience. As the founder of Spearpoint Strategies in New England, Colleen works directly with small businesses across industries — from bottle manufacturing to law to clothing design. She helps organizations embed sustainability into operations and strategy through certification support, fractional management, and strategic planning. This session will explore: The barriers small enterprises face in sustainable business spaces Why most sustainability advice overlooks small business realities The natural strengths small businesses possess How to apply sustainability practically within constrained environments Small businesses often lack the complexity — and bureaucracy — of larger corporations. That agility can be a major advantage. Decision-makers are accessible. Values can be integrated quickly. Cultural shifts can happen faster. Rather than positioning small businesses as behind, this session reframes them as powerful drivers of innovative, community-centered solutions. If you work with small enterprises, advise them, or operate one yourself, this webinar will provide actionable insights and language you can apply immediately. Webinar: Influencing Up: Strategies for Sustainability Leaders April 28, 5:00pm EST REGISTER HERE Our upcoming session with Dr. André Taylor, Strategies for ‘Influencing Up’ as a Sustainability Leaders , focuses on one of the most critical — and underdeveloped — skills in sustainability work: influencing without authority. Dr. Taylor brings a powerful combination of experience. He began his career as an environmental manager and scientist before earning a mid-career PhD in leadership at Monash University. Today, he serves as Leadership Specialist and Adjunct Associate Professor at the International WaterCentre and works extensively with sustainability and executive leaders. Why does this matter? Because sustainability practitioners rarely have direct authority over finance teams, executives, procurement departments, or policymakers. Yet we are expected to influence all of them. This session will explore: How to gain buy-in from senior leaders How to navigate functional silos How to influence across sectoral boundaries How to build authority when you don’t have the title What I appreciate most about this session is that it reframes influence as a skill — not a personality trait. We’ll dive into practical tools and concepts that help sustainability leaders: Speak the language of decision-makers Align initiatives with strategic priorities Understand motivations and incentives Work effectively across power dynamics If you’ve ever felt stuck waiting for approval, resources, or executive sponsorship, this webinar is designed for you. Implementing the AIMS Framework: From Momentum to Scale Four Interactive Working Sessions: March 18th (12pm EST) | Amplify REGISTER HERE April 22nd (12pm EST) | Influence REGISTER HERE May 12th (12pm EST) | Multiply REGISTER HERE June 25th (12pm EST) | Scale REGISTER HERE For those ready to go deeper, we’re offering a four-part interactive working series led by Dr. Jacqueline Kerr. Dr. Kerr has been published in Harvard Business Review and is in the top 1% of cited social scientists worldwide. Her work blends behavior change, implementation science, and systems thinking to help sustainability leaders deliver results — even in resource-constrained settings. These sessions aren’t passive webinars. They’re Miro-based, hands-on working sessions built around real initiatives participants are leading. Here’s how the journey unfolds: AMPLIFY — Recognizing Hidden Success We begin by mapping sustainability wins — even small ones — and identifying their ripple effects. Participants will: Surface hidden ROI Identify informal impact makers Recognize patterns across companies Publicly commit to amplifying a success story Key insight: change is already happening — it’s just often invisible. INFLUENCE — Removing Barriers Without Authority We diagnose stalled initiatives using an Action Audit framework. Together, we map barriers across: Strategy & Design People & Engagement Systems & Structures Feedback & Adaptation Participants will leave with: Clear barrier diagnoses Peer-tested influence strategies Commitment to remove one key blocker The big realization here? Most stalled initiatives are people challenges embedded within unsupportive systems. MULTIPLY — Creating Action Hubs We explore what makes groups succeed versus stall and design collaborative “action hubs” around shared problems. Participants will: Identify high-impact problems worth solving together Map who needs to be involved Develop invitation language Learn facilitation tactics that build ownership When groups co-design solutions, momentum becomes self-sustaining. SCALE — Building Systems That Spread Change Finally, we design pathways for scaling impact beyond individual teams. We’ll: Map where wins can spread Identify facilitator pipelines Explore how peer networks enable growth Commit to developing new leaders The insight here is transformative: when you train facilitators and activate system levers, change no longer depends on one sustainability champion pushing relentlessly. Why These Sessions Matter Now Across sectors, sustainability professionals are navigating political tension, budget constraints, competing priorities, and burnout. What excites me about this lineup of upcoming webinars and working sessions is that they address the real work: Influence without authority Practical sustainability in small enterprises Behavior change and implementation Scaling change through systems, not heroics These experiences are designed not just to inform — but to equip. Whether you're looking to sharpen your executive influence, support small business transformation, or move from isolated wins to systemic impact, there’s a session built for you. And perhaps most importantly, these sessions create community. You won’t just learn frameworks — you’ll see patterns across organizations, borrow strategies from peers, and build networks that last beyond a single meeting. If you’re serious about driving sustainable change in 2026, I invite you to join us. We’re not just talking about sustainability. We’re building the leadership capacity to deliver it.
By By Elizabeth Dinschel & Bangaly Kourouma January 16, 2026
January 16, 2026 At the International Society of Sustainability Professionals (ISSP), strategy is not theoretical. It is practical, action-oriented, and grounded in the real needs of sustainability professionals working in complex and rapidly evolving environments. The ISSP 2026 Strategic Plan is a one-year, execution-focused roadmap designed to strengthen ISSP’s role as a global professional association for sustainability practitioners. Built directly from member feedback gathered through Town Halls, surveys, and ongoing conversations, the plan focuses on three strategic priorities: financial stability, relevant professional knowledge, and meaningful member engagement. This article explains what the 2026 Strategic Plan is, why these priorities matter, and how member input directly shaped ISSP’s direction. What the ISSP 2026 Strategic Plan Is—and Is Not The 2026 Strategic Plan is not a long-term vision statement or a five-year forecast. It is a focused, one-year plan designed to deliver measurable progress. The plan is intended to: Strengthen ISSP’s financial sustainability Modernize sustainability education and credential resources Improve the member experience across career stages Each priority includes defined actions, timelines, and success metrics, ensuring accountability and transparency.
Paper cut-out figures holding hands in a chain against a dark blue background.
By Elizabeth Dinschel, December 18, 2025 December 18, 2025
Elizabeth Dinschel, MA, MBA, is the Executive Director of ISSP Earlier this month, we hosted our first global ISSP Town Hall since I stepped into the role of Executive Director. I logged off that call energized, humbled, and deeply grateful for the honesty, generosity, and care that our members brought into the space. This Town Hall was never meant to be a one-way update. It was designed as a listening session — a chance for ISSP leadership and staff to hear directly from sustainability professionals across regions, sectors, and career stages. And you delivered. What follows are a few reflections on what I heard, what we learned, and where we’re headed next together. Why We Called This Town Hall ISSP has gone through a period of transition — new leadership, new staff, and a renewed focus on modernizing how we serve a truly global membership. Change can be energizing, but it can also create moments of uncertainty and disconnection. We knew we needed to pause, gather our community, and listen with intention. The Town Hall brought together members from multiple continents, industries, and disciplines. Sustainability practitioners, consultants, engineers, communicators, policy professionals, and career-transitioners all showed up with thoughtful questions and candid feedback. One thing was immediately clear: this community cares deeply about its work, about each other, and about ISSP’s role in supporting sustainability professionals at a challenging moment for the field.
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