Rhonda Maxwell - SEA Case Study

About Rhonda:  Rhonda Maxwell is a Global Sustainability Consultant specializing in Market Strategy & Stakeholder Engagement, where she drives the alignment of corporate sustainability initiatives with business objectives and stakeholder expectations. With extensive expertise in communication, project management, and compliance, Rhonda connects sustainability performance with brand reputation and customer engagement. A dedicated sustainability professional, Rhonda holds the SEA credential from ISSP and continues to advance sustainability practices through strategic stakeholder collaboration and business intelligence.



What brought you to this moment in your career where the Sustainability Excellence

Associate (SEA) made sense for you?

Since childhood, I’ve been interested in making personal choices that help mitigate negative impacts on people and our planet. As someone who was actively involved at summer camp over the years as a camper, leader-in-training, junior counselor, counselor and eventual camp ad-hoc board member, I have, over the years, been intimately connected to the importance and beauty of the natural world and believe that protecting and engaging with our planet is paramount to our sense of collective wellbeing. However, that said, the field of Sustainability as a profession is newer to me. Up until 3 years ago, my educational and professional background had been primarily related to areas of communication, project management and compliance, which lends well to my function within our corporate sustainability department. However, with Sustainability being such a broad and deep body of knowledge, it’s important that I grow my knowledge base in this area. While I’ve certainly learned a lot “on the job”, the steps I needed to take in order to earn the Sustainability Excellence Associate (SEA) credential offered me the structure and content to learn from a more academic perspective about the foundational concepts and strategies associated with corporate sustainability. It also provides credibility to my internal and external corporate stakeholders, validating my enhanced skillset with the

attainment of the SEA credential.


How are you putting the knowledge, skills, and ability demonstrated in the SEA to work

in your career (or work) today?

I demonstrate the competency needed to lead sustainability initiatives at my organization by communicating with key stakeholders to convey knowledge of internal and external Sustainability topics with the goal of improving customer engagement and existing services and processes. To this end, I am responsible for helping to build our brand reputation globally, while supporting compliance and sustainability performance. With enhanced subject matter knowledge, I am better at conducting research, gathering and analyzing data, and sharing insights and business intelligence to inform and engage internal and external stakeholders in advancing the company’s sustainability practice and position. These stakeholders can include customers, sales, supply management and vendors, product development, operations and communications, among others.


For those starting out in the sustainability field, what advice do you have for them?

As with all deep bodies of knowledge, some level of Imposter Syndrome - especially when starting out - can be typical. And with the field of Sustainability covering so many interconnected subtopic areas, the sheer scope of subject matter content can feel overwhelming. My best advice when it comes to this type of  fear and overwhelm, is to just keep leaning into learning opportunities and applying that knowledge to the best of your ability, recognizing that you don’t need to be a subject matter expert right from the starting line. Consistently learning small bits of information over time will lead to evolving subject matter expertise much more so than trying to digest too much information at once. Also, I’ve found that when I am clear with stakeholders on what I know as well as what I don’t know, I can level set expectations and mitigate Imposter Syndrome.

You’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text will automatically wrap around it. You can display events team members new products and more easily and creatively. To start add an image from the Image Picker and edit it as you would edit any image in the system. For example you can link the image to existing pages in your site a website URL a popup or an anchor. After you’ve chosen the image add your text. You can add text that describes the image you’ve selected or simply use the image for decorative purposes. \nYou’ve chosen a terrific way of integrating images and text into your website. Move the image anywhere you want in this container and the text will automatically wrap around it. You can display events team members new products more easily and creatively. To start add an image from the Image Picker and edit it as you would edit any image in the system. For example you can link the image to existing pages in your site a website URL a popup or an anchor. After you’ve chosen the image add your text. You can add text that describes the image you’ve selected or simply use the image for decorative purposes.

Read perspectives from the ISSP blog

By By Elizabeth Dinschel & Bangaly Kourouma January 16, 2026
January 16, 2026 At the International Society of Sustainability Professionals (ISSP), strategy is not theoretical. It is practical, action-oriented, and grounded in the real needs of sustainability professionals working in complex and rapidly evolving environments. The ISSP 2026 Strategic Plan is a one-year, execution-focused roadmap designed to strengthen ISSP’s role as a global professional association for sustainability practitioners. Built directly from member feedback gathered through Town Halls, surveys, and ongoing conversations, the plan focuses on three strategic priorities: financial stability, relevant professional knowledge, and meaningful member engagement. This article explains what the 2026 Strategic Plan is, why these priorities matter, and how member input directly shaped ISSP’s direction. What the ISSP 2026 Strategic Plan Is—and Is Not The 2026 Strategic Plan is not a long-term vision statement or a five-year forecast. It is a focused, one-year plan designed to deliver measurable progress. The plan is intended to: Strengthen ISSP’s financial sustainability Modernize sustainability education and credential resources Improve the member experience across career stages Each priority includes defined actions, timelines, and success metrics, ensuring accountability and transparency.
Paper cut-out figures holding hands in a chain against a dark blue background.
By Elizabeth Dinschel, December 18, 2025 December 18, 2025
Elizabeth Dinschel, MA, MBA, is the Executive Director of ISSP Earlier this month, we hosted our first global ISSP Town Hall since I stepped into the role of Executive Director. I logged off that call energized, humbled, and deeply grateful for the honesty, generosity, and care that our members brought into the space. This Town Hall was never meant to be a one-way update. It was designed as a listening session — a chance for ISSP leadership and staff to hear directly from sustainability professionals across regions, sectors, and career stages. And you delivered. What follows are a few reflections on what I heard, what we learned, and where we’re headed next together. Why We Called This Town Hall ISSP has gone through a period of transition — new leadership, new staff, and a renewed focus on modernizing how we serve a truly global membership. Change can be energizing, but it can also create moments of uncertainty and disconnection. We knew we needed to pause, gather our community, and listen with intention. The Town Hall brought together members from multiple continents, industries, and disciplines. Sustainability practitioners, consultants, engineers, communicators, policy professionals, and career-transitioners all showed up with thoughtful questions and candid feedback. One thing was immediately clear: this community cares deeply about its work, about each other, and about ISSP’s role in supporting sustainability professionals at a challenging moment for the field.
Can sustainability be saved by tackling loneliness, not just CO₂ emissions?
By Raz Godelnik, Associate Professor November 20, 2025
Raz Godelnik is an Associate Professor of Strategic Design and Management at Parsons School of Design — The New School. He is the author of Rethinking Corporate Sustainability in the Era of Climate Crisis . You can follow him on LinkedIn .  Can sustainability be saved by tackling loneliness, not just CO₂ emissions? Earlier this month, I stopped at Sunshine Coffee in Laramie, Wyoming, on our way to Yellowstone Park. What brought me there was the fact that it’s a zero-waste coffee shop, with no single-use consumer items. In other words, there are no disposable cups — not for customers dining in, and not even for those who want their coffee to go, like I did. Instead, you can either bring your own reusable cup or get your drink in a glass jar for $1, which is refunded on your next order when you return it (or you can simply keep it, as I did). At first, I was excited about the zero-waste coffee shop concept, wondering what it would take for Starbucks and other coffee chains to adopt it and eliminate the waste that has become an integral part of our coffee (and other drinks) consumption. But as I waited for my coffee, I began to notice something else — something that had little to do with waste and everything to do with people. As I looked around, I noticed their stickers. Beneath the logo, it read: Zero waste. Community space . Suddenly it clicked — this coffee shop isn’t just about eliminating waste; it’s about creating a place where people feel connected. As owner and founder of Sunshine Coffee, Megan Johnson, explained in an interview with This is Laramie : “I wanted to bring sustainable values to Wyoming as well as build a business that serves the community.” That got me thinking about how the second part — serving the community — is integral to the first. After all, in a world where loneliness — a key barrier to people’s well-being — is on the rise, shouldn’t creating spaces for connection be just as central to sustainability as going zero waste?
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