Elizabeth Cockle - SEA Case Story

About Elizabeth:  A natural storyteller, committed to creating a more sustainable future, Elizabeth has built her career on the ability to blend strategic marketing with sustainability, ESG and hot topic issues. She is known for crafting content that resonates with diverse audiences and driving initiatives that amplify brand visibility and engagement. Over her career she has built a reputation for her strategic, results-driven approach from increasing brand awareness through creative marketing campaigns, drafting reports and speeches on complex issues, and advising on cross-functional communication projects from start to finish.



What brought you to this moment in your career where the Sustainability Excellence Associate (SEA) made sense for you?


Growing up, I was the weird kid whose school lunches were packed in rinsed-out milk bags and empty cookie bags because my mom was passionate about reducing waste. I also loved writing stories. So it made sense that environmental purpose and storytelling would shape my career. 


As a communications professional, I have worn many hats: scientific and medical editor, professional services marketer, back-cover copywriter for romance novels. Throughout these shifts, I kept finding my way to sustainability-related projects, such as editing watershed management plans for Toronto and Region Conservation Authority, creating a content marketing campaign for a restoration company on protecting homes and commercial property from climate disasters, and editing reports on the financial impacts of climate change on provincial infrastructure, which introduced me to the critical work of the Intergovernmental Panel on Climate Change.


I was motivated to pursue the SEA by realizing I want my career to more deeply align with my values and interests. My most fulfilling role was working as a communications consultant for an engineering firm specialized in decarbonization retrofits. I really enjoyed wrapping my head around how chillers and heat pumps function, and how HVAC systems in hospitals, office buildings and across campuses can be optimized to cut energy costs while also significantly reducing GHG emissions. Complex information like this must be distilled into digestible content for non-engineers and other stakeholders to build the business case for a deep energy retrofit. The same applies for any sustainability initiative or climate solution. 



How are you putting the knowledge, skills, and ability demonstrated in the SEA to work in your career (or work) today?


Through the SEA I learned the concepts, trends and history of sustainability, which is essential for demonstrating broad climate fluency. This knowledge means I can communicate the benefits of corporate sustainability initiatives and speak confidently with clients, subject matter experts, stakeholders and at business events—including about the alphabet soup of reporting frameworks (GRI, CDP, IFRS S1/S2, SASB, SDG, TCFD/TNFD).


As well, the SEA provided a foundation for further technical training in setting emissions reduction targets, GHG accounting and life cycle analysis. Understanding data is invaluable for helping companies and climate solution developers craft marketing strategy, positioning, brand and story, and to reach and engage their target audiences. Plus I can nerd out with data people.


The SEA opened my eyes to the social justice aspects of sustainability and how addressing societal inequity and unequal distribution of resources contributes to a greener, better future. Recently I’ve had opportunities to assist a non-profit that helps veterans adjust to civilian life, and to consult on and contribute to We’ve Got Some Things to Say: Reshaping Narratives Around Sexual Violence, an anthology published by Amherst Writers & Artists Press.



For those starting out in the sustainability field, what advice do you have for them?


For those new to sustainability, stay curious and keep learning. Stay updated on emerging research, technoLearn as much as you can, through courses, podcasts, books, newsletters. The information is out there, and technologies are constantly evolving. Green skills are becoming embedded in job titles that don’t necessarily contain “sustainability.”


Understand how sustainability initiatives are tied to revenue. As certain industry language falls out of favour due to political changes, focus on how energy efficiency saves money, progress and transparency strengthen brand value, and a resilient supply chain is good for business. Also keep in mind that doom-and-gloom messaging incites fear and avoidance. Inspire action by emphasizing hope and benefits. 


Get involved with ISSP. The monthly webinars, working sessions and networking events are excellent ways to stay current and connect with members all over the world. If you plan to earn the SEA credential, I highly recommend joining a study cohort. The group discussions and extra content made a huge difference, as did the community. Shout-out to my super-talented, super-committed cohort members, who are going on to do great things! 


Interested in earning your SEA credential? Download our free sample of the SEA Study Guide or sign up for the next SEA Study Cohort.

Read perspectives from the ISSP blog

February 20, 2026
February 20, 2026 As someone who works closely with sustainability practitioners and leaders, I constantly hear the same themes: “How do I get leadership to say yes?” “How do small businesses realistically do this?” “How do we scale change without burning out?” That’s exactly why I’m so excited about our upcoming webinar and working sessions. These aren’t theoretical discussions. They’re practical, interactive, and designed for those of us doing the hard work of driving sustainability forward — often without formal authority, large budgets, or perfect systems. Here’s what’s coming up and why I believe these sessions matter right now! Webinar: The advantages and challenges for small businesses in sustainability March 5, 12:00pm EST REGISTER HERE We often center sustainability discussions on large corporations. ESG frameworks. Reporting mandates. Multi-billion-dollar net-zero commitments but small businesses make up the majority of our economy. In our upcoming webinar, The Advantages and Challenges for Small Businesses in Sustainability , Colleen Spear brings clarity and practicality to this often overlooked audience. As the founder of Spearpoint Strategies in New England, Colleen works directly with small businesses across industries — from bottle manufacturing to law to clothing design. She helps organizations embed sustainability into operations and strategy through certification support, fractional management, and strategic planning. This session will explore: The barriers small enterprises face in sustainable business spaces Why most sustainability advice overlooks small business realities The natural strengths small businesses possess How to apply sustainability practically within constrained environments Small businesses often lack the complexity — and bureaucracy — of larger corporations. That agility can be a major advantage. Decision-makers are accessible. Values can be integrated quickly. Cultural shifts can happen faster. Rather than positioning small businesses as behind, this session reframes them as powerful drivers of innovative, community-centered solutions. If you work with small enterprises, advise them, or operate one yourself, this webinar will provide actionable insights and language you can apply immediately. Webinar: Influencing Up: Strategies for Sustainability Leaders April 28, 5:00pm EST REGISTER HERE Our upcoming session with Dr. André Taylor, Strategies for ‘Influencing Up’ as a Sustainability Leaders , focuses on one of the most critical — and underdeveloped — skills in sustainability work: influencing without authority. Dr. Taylor brings a powerful combination of experience. He began his career as an environmental manager and scientist before earning a mid-career PhD in leadership at Monash University. Today, he serves as Leadership Specialist and Adjunct Associate Professor at the International WaterCentre and works extensively with sustainability and executive leaders. Why does this matter? Because sustainability practitioners rarely have direct authority over finance teams, executives, procurement departments, or policymakers. Yet we are expected to influence all of them. This session will explore: How to gain buy-in from senior leaders How to navigate functional silos How to influence across sectoral boundaries How to build authority when you don’t have the title What I appreciate most about this session is that it reframes influence as a skill — not a personality trait. We’ll dive into practical tools and concepts that help sustainability leaders: Speak the language of decision-makers Align initiatives with strategic priorities Understand motivations and incentives Work effectively across power dynamics If you’ve ever felt stuck waiting for approval, resources, or executive sponsorship, this webinar is designed for you. Implementing the AIMS Framework: From Momentum to Scale Four Interactive Working Sessions: March 18th (12pm EST) | Amplify REGISTER HERE April 22nd (12pm EST) | Influence REGISTER HERE May 12th (12pm EST) | Multiply REGISTER HERE June 25th (12pm EST) | Scale REGISTER HERE For those ready to go deeper, we’re offering a four-part interactive working series led by Dr. Jacqueline Kerr. Dr. Kerr has been published in Harvard Business Review and is in the top 1% of cited social scientists worldwide. Her work blends behavior change, implementation science, and systems thinking to help sustainability leaders deliver results — even in resource-constrained settings. These sessions aren’t passive webinars. They’re Miro-based, hands-on working sessions built around real initiatives participants are leading. Here’s how the journey unfolds: AMPLIFY — Recognizing Hidden Success We begin by mapping sustainability wins — even small ones — and identifying their ripple effects. Participants will: Surface hidden ROI Identify informal impact makers Recognize patterns across companies Publicly commit to amplifying a success story Key insight: change is already happening — it’s just often invisible. INFLUENCE — Removing Barriers Without Authority We diagnose stalled initiatives using an Action Audit framework. Together, we map barriers across: Strategy & Design People & Engagement Systems & Structures Feedback & Adaptation Participants will leave with: Clear barrier diagnoses Peer-tested influence strategies Commitment to remove one key blocker The big realization here? Most stalled initiatives are people challenges embedded within unsupportive systems. MULTIPLY — Creating Action Hubs We explore what makes groups succeed versus stall and design collaborative “action hubs” around shared problems. Participants will: Identify high-impact problems worth solving together Map who needs to be involved Develop invitation language Learn facilitation tactics that build ownership When groups co-design solutions, momentum becomes self-sustaining. SCALE — Building Systems That Spread Change Finally, we design pathways for scaling impact beyond individual teams. We’ll: Map where wins can spread Identify facilitator pipelines Explore how peer networks enable growth Commit to developing new leaders The insight here is transformative: when you train facilitators and activate system levers, change no longer depends on one sustainability champion pushing relentlessly. Why These Sessions Matter Now Across sectors, sustainability professionals are navigating political tension, budget constraints, competing priorities, and burnout. What excites me about this lineup of upcoming webinars and working sessions is that they address the real work: Influence without authority Practical sustainability in small enterprises Behavior change and implementation Scaling change through systems, not heroics These experiences are designed not just to inform — but to equip. Whether you're looking to sharpen your executive influence, support small business transformation, or move from isolated wins to systemic impact, there’s a session built for you. And perhaps most importantly, these sessions create community. You won’t just learn frameworks — you’ll see patterns across organizations, borrow strategies from peers, and build networks that last beyond a single meeting. If you’re serious about driving sustainable change in 2026, I invite you to join us. We’re not just talking about sustainability. We’re building the leadership capacity to deliver it.
By By Elizabeth Dinschel & Bangaly Kourouma January 16, 2026
January 16, 2026 At the International Society of Sustainability Professionals (ISSP), strategy is not theoretical. It is practical, action-oriented, and grounded in the real needs of sustainability professionals working in complex and rapidly evolving environments. The ISSP 2026 Strategic Plan is a one-year, execution-focused roadmap designed to strengthen ISSP’s role as a global professional association for sustainability practitioners. Built directly from member feedback gathered through Town Halls, surveys, and ongoing conversations, the plan focuses on three strategic priorities: financial stability, relevant professional knowledge, and meaningful member engagement. This article explains what the 2026 Strategic Plan is, why these priorities matter, and how member input directly shaped ISSP’s direction. What the ISSP 2026 Strategic Plan Is—and Is Not The 2026 Strategic Plan is not a long-term vision statement or a five-year forecast. It is a focused, one-year plan designed to deliver measurable progress. The plan is intended to: Strengthen ISSP’s financial sustainability Modernize sustainability education and credential resources Improve the member experience across career stages Each priority includes defined actions, timelines, and success metrics, ensuring accountability and transparency.
Paper cut-out figures holding hands in a chain against a dark blue background.
By Elizabeth Dinschel, December 18, 2025 December 18, 2025
Elizabeth Dinschel, MA, MBA, is the Executive Director of ISSP Earlier this month, we hosted our first global ISSP Town Hall since I stepped into the role of Executive Director. I logged off that call energized, humbled, and deeply grateful for the honesty, generosity, and care that our members brought into the space. This Town Hall was never meant to be a one-way update. It was designed as a listening session — a chance for ISSP leadership and staff to hear directly from sustainability professionals across regions, sectors, and career stages. And you delivered. What follows are a few reflections on what I heard, what we learned, and where we’re headed next together. Why We Called This Town Hall ISSP has gone through a period of transition — new leadership, new staff, and a renewed focus on modernizing how we serve a truly global membership. Change can be energizing, but it can also create moments of uncertainty and disconnection. We knew we needed to pause, gather our community, and listen with intention. The Town Hall brought together members from multiple continents, industries, and disciplines. Sustainability practitioners, consultants, engineers, communicators, policy professionals, and career-transitioners all showed up with thoughtful questions and candid feedback. One thing was immediately clear: this community cares deeply about its work, about each other, and about ISSP’s role in supporting sustainability professionals at a challenging moment for the field.
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