Radical Optimism
Martin Rich
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Read perspectives from the ISSP blog
May 2026 We spend enormous energy telling people what needs to change, and very little time thinking about how change actually happens. Most sustainability efforts inside organizations are built around the individual. Convince the right person. Model the right behavior. Win the argument in the room. And to be fair, that approach gets things moving. Until it doesn't. The real barrier isn't information. It isn't even intent. It's the conditions we create for people to change together. What I'm seeing in the most effective organizations isn't individual champions doing heroic work. It's something more structural: well-designed groups where people shift together, hold each other accountable, and build something that doesn't collapse when one person leaves the room.
April 2026 I walked away from a recent webinar with a lingering thought: we’ve spent years improving supply chains, but very little time truly rethinking them. Most of the systems we rely on today were built for efficiency - to move goods faster, cheaper, at scale. And to be fair, they’ve done that remarkably well. But they were never designed for the complexity we’re now facing: climate volatility, geopolitical and tariff uncertainty, water stress, soil degradation, and widening inequities across supply chains. So what do we do? We add layers - more audits, more reporting, more standards. Necessary? Yes. Sufficient? Not really. The deeper issue is not performance - it’s creating healthy conditions for design and structure. What I’m seeing instead, and what I believe is the real shift underway, is the move toward regenerative partnerships . Not transactional relationships, but systems of collaboration that are designed to endure, adapt, and regenerate value over time through and with relational relationships.
March 23, 2026 I spend a lot of time thinking about how we teach sustainability. Not just the what , but the how and why . At TripleWin Advisory , a woman-founded, -owned, and -led sustainability consultancy and registered public benefit company, we believe real progress on circularity requires more than good intentions. It requires practitioners who are genuinely equipped to act. That conviction is what led us to develop two courses now available through ISSP: Cultivate and Mitigate . Both courses have since been adopted by universities and are reaching sustainability students across the country. Knowing what went into building them makes me want to share the story behind each one. Mitigate: Built From Practice, Not Textbooks Mitigate was created from hands-on work with partners tackling one of the most pressing issues in sustainability: food waste. Reducing food waste is consistently ranked among the highest-impact solutions to climate change, and yet it remains one of the most underfunded and under-addressed areas in the field. TripleWin Advisory has worked with the World Wildlife Fund (WWF) and the Pacific Coast Food Waste Commitment (PCFWC) , a public-private partnership whose frameworks were ultimately adopted at the national level. Those assets, that research, and those hard-won insights form the backbone of Mitigate. When we talk about food waste reduction strategies in this course, we're drawing on frameworks that have been tested and refined in real supply chains and policy environments. For learners who want to do this work professionally, that grounding matters. The University of Wisconsin has integrated Mitigate into their undergraduate and graduate sustainability programs, which speaks to what the course offers academically: rigorous, applied content that bridges the classroom and the field.